Fairfield, CT – March 28, 2023– PureRED, a leading marketing, technology, and data partner today announced the appointment of two independent directors, technology executive Sandra Lopez, formerly of Microsoft and Intel, and marketing and retail executive Sandra Campos, founder of Fashion Launchpad, to the company’s board of directors (the “Board”).
PureRED is a strategic marketing and technology partner that delivers digital content at scale and fully integrated advertising solutions for clients such as Kroger, Rite Aid, New Jersey Lottery, Sanofi and more. PureRED’s proprietary technology, PR1, is a platform that helps clients organize, personalize and distribute digital content at scale to maximize shopper conversion.
“I am thrilled to welcome Sandra and Sandra to the PureRED family,” said Brian Cohen, CEO of PureRED. “They bring a wealth of knowledge, wisdom and a fresh perspective, to our team as we continue to aggressively grow and evolve our business. We are off to a fast start together, and they are providing valuable insights as we expand our global footprint and execute our long-term strategy.”
Sandra Lopez is a recognized leader in the technology space. During her tenure at Microsoft, Intel and Adobe, she held positions focused on new market development and digital transformation. Lopez was recently co-chair of the World Economic Forum’s Global Future Council on VR, AR and XR. For her leadership in technology, Lopez has been named to “Top 100 Women in Technology” from Technology Magazine and “Top 10 Latina Executives” by LatinaStyle. A successful sports marketer and advisor to the Sports Integrity Global Alliance and Junior Achievement USA, Lopez has been named to “Top Women in Sports” from Adweek.
“It is an exciting time for retailers and brands to partner with PureRED as companies of all sizes continue to undergo massive digital transformation,” said Lopez. “I look forward to sharing my technical expertise in the arena of developing digital markets that scale. I’m impressed by PureRED’s ability to deliver hyper-personalization at scale while protecting the data of their clients and their customers.”
Currently, Sandra Campos is a board director for Big Lots Stores, Fabric Inc., and Daniel’s Jewelers. Previously, she held the position of CEO at global iconic brands such as Diane Von Furstenberg, Juicy Couture, Bebe, BCBG, Herve Leger, and President of O Oscar, an Oscar de la Renta division. Campos also co-founded the first celebrity brand management company for teens in partnership with the then-sixteen-year-old Selena Gomez. She also contributes to CNBC and, beyond retail, serves as a board director for national non-profit Girls, Inc.
“I am excited to support Brian and his team’s vision to transform PureRED’s technology and service offering to better support their retail partners’ needs in today’s competitive environment. Innovation has never been more important and PureRED’s platform has the ability to help transform while saving costs” said Campos.