#Authenticity. If we had a nickel for every time we heard this word mentioned @SXSW we could buy us all a round of pop. But buzzwords like this don’t come cheap, especially when they’re being used by some of the smartest folks in the industry.
Take David Shadpour, CEO and Founder of @social_native. He talked about ways companies like @fourseasons use user generated content to connect with their audience. And the most successful ones all used authenticity to their advantage
Have any good examples of brands using authentic content? Let us know below. 💡