Since 1968, the Effie Awards have honored the most effective marketing ideas in the US. Congrats to the whole PureRED team — we walked away with a GOLD Effie for Xyzal’s “Be Wise All, Take Xyzal at Night” campaign from Consumer Healthcare North America at Sanofi. Also joining the PureRED team at the celebration at Cipriani’s NYC, were our friends from Sanofi and our contributing partners at Havas Media and Ipsos.
Picture on the left: Some members of the PureRED team celebrating taking home a Gold Effie award at Cipriani’s in New York City on June 5, 2023.