Innovative Marketing Agency

What the Heck is a Platform AOR? And more importantly, why savvy marketers need one now.

Every marketer knows about creative agencies of record (AOR)—you know, the one trusted marketing/advertising agency that understands the nuanced ins and outs of your business and acts as a true creative partner to help achieve your goals. And there are a slew of other types of AORs, too—digital, social, media and the list goes on. But a platform AOR? Yep, that’s probably a new one—but it shouldn’t be. In fact, it may just be one of the most critical tools in every marketer’s toolbox. 

So what exactly is a platform AOR? 

Well, it’s the same as all other AORs in that it partners with a client and knows all the intricacies of that client’s business objectives—the only difference here is that the platform AOR provides everything needed from a SaaS perspective. It’s a veritable platform one-stop-shop. 

You see, unlike other piecemeal software strategies, a platform AOR goes way beyond one-off tactics—it looks at the entire holistic customer journey and makes it seamless. The platform AOR approach creates a fit-for-purpose relationship that’s custom-built for each client’s individual needs. It organizes all your data, transforms how you engage with customers and simplifies the complexities of marketing, content creation and promotions at scale. 

Marketers need a single source of truth—one simple place where all promotional offers and product content can be updated in real time and shared anywhere. They need the ability to dynamically and efficiently price their product offerings based on a diverse set of factors and metrics—and now they can. 

PureRed’s platform, PR1, is that solution—a global, channel-agnostic promotion and pricing engine driven by AI. PR1 is used by companies like Walgreens, Kroger, Rite-Aid and many others, so our platform is rock solid, with millions of consumers having already engaged with our technology.  

What can a Platform AOR do for you? 

Simply, it supercharges promotional, pricing and personalization efforts, empowering marketers to do their jobs better, more easily and with better results than ever before. 

Deliver more promotional offers 

As the global growth partner for some of the world’s largest and most respected retail and consumer brands, we’re revolutionizing the industry by pairing transformative technology with award-winning, integrated marketing and advertising to move brands forward, faster. 

This includes taking the world of printed promotional offers and digitizing it on a massive scale. Working across data, content and technology, PR1 plugs seamlessly into any tech stack, connects disparate data sources and creates a command center to get the right offer to the right person at the right time—and at the perfect price.  

Plus, PR1 can be integrated within any environment and process. PR1 is a nimble, end-to-end SaaS solution that’s helping brands maximize the power of their promotional content. And by unifying data into one comprehensive view, we ensure customers see consistent and accurate promotions—regardless of where or how they shop.  

Personalize mass offers simply and at scale 

Marketers need to be able to personalize the omnichannel shopping experience, with customers’ unique needs and preferences as the main priority. Crafting unforgettable shopping experiences is what leaves a lasting impression and keeps customers coming back for more.  

PR1 helps businesses better understand their customers, so they’re always ready to deliver what’s needed next. Much of this is accomplished through the organization of customer data. Chances are your company has loads of data that’s not being utilized to its highest potential. Our platform helps marketers transform this data into highly personalized, hyper-relevant, engaging content, leading to increased sales and loyalty. Plus, PR1’s generative AI function allows for curating personalized, automated content tailored to specific channels or customers. 

Our teams never stop imagining how every experience can be better for a customer. We’re dedicated to creating smarter products, seamless transactions and amazing experiences that make people’s lives easier, better and more fun. 

Drive customers to action with targeted pricing 

So far, we’ve shown you how PR1 can help you reach the most people and show them the most relevant content. Now, your customers have just one question for you: how much does this item cost? PR1 is specially built to serve your customers with the best pricing based on their needs and demographics. 

Our pricing engine is one of the first products of its kind to price both strategically and at scale. PR1’s predictive AI-powered pricing engine helps retailers, CPGs and manufacturers set optimal product pricing based on channel, season, competitor, category, geo-location, inventory and demand. Most importantly, PR1 delivers rich customer experiences for digital businesses without holding customers’ personally identifying information (PII). Not only can targeted pricing attract more e-commerce traffic and sales, but we’ve also shown it can accelerate foot traffic, basket size and conversions at brick-and-mortar locations. 

Final thoughts 

The power of creative, data, brand and tech moves markets and inspires customers. And we’re in the middle of a highly transformative time, one where traditional marketing teams or thinking won’t make the cut—they’re simply not nimble, inclusive or fast enough for digital. Businesses now have unlimited opportunities to unlock massive growth, but achieving it requires a forward-thinking mindset and a unification of marketing and technology functions. Modern marketers need more than just one-off tactics or big TV campaigns. They need an agile growth partner who can build larger platforms across the entire customer journey and integrate them into a cohesive go-to-market plan—they need a platform AOR.